It's been 16 years in the making - but the day has finally arrived. Green onion flavoured cereal is now for sale in South Korea. SCOTT DETROW, HOST: In South Korea, there's a new Chex flavor in the breakfast aisle. Powerful YouTubers and social media influencers have churned out content giving a … The long road to the cereal aisle began in 2004 when Kellogg's Korea launched a light-hearted marketing campaign for Chex, a five-grain cereal, asking South Koreans to vote on a new flavour. Kellogg Korea uploaded a 6-second-long video on June 17 on its YouTube channel, recruiting 50 people to try its newest product before its release. It was between two flavours: green onion or chocolate. The long road to the cereal aisle began in 2004 when Kellogg’s Korea launched a light-hearted marketing campaign for Chex, a five-grain cereal, asking South Koreans to vote on a new flavor. Traditional Korean breakfasts are often savory and even spicy, and many people seemed to envision the onion flavor as a potential bar snack with beer, rather than in a bowl with milk. Pieces of new green onion flavored Chex cereal are sprinkled on a bowl of Tteok-bokki, or stir-fried rice cakes, a popular Korean dish in Seoul, South Korea. I tried it, and lived to tell you all about it. 3 Min Read. Sangmi Cha, Josh Smith. Back in 2004, Kellogg’s asked the people of Korea to vote for a flavour cereal that they would like to taste. Kellogg’s has brought back the green onion flavored cereal 16 years after it was first offered as cartoon candidate in a light-hearted ‘presidential election’ for the Chex Choco Empire in a TV commercial. Twitter One interesting fact you should know about this product is that it took Kellogg sixteen years to make this particular flavored cereal. This sounds really weird, but actually there is a historic funny story why Kellogg's decided to release this weird cereal. The return of a ‘green onion’ flavored cereal has been hailed as a major win for democracy in South Korea. This is green onion cereal and it comes with a taste of democracy Location: South Korea A Kellogg's Korea competition in 2004 saw chocolate-flavored Cheki and green onion-flavored Chaka 'fighting' … Wrong! According to Reuters, the limited edition cereal sold out in less than two days after it hit stores. Kellogg Korea uploaded a 6-second-long video on June 17 on its YouTube channel, recruiting 50 people to try its newest product before its release. A huge win for democracy. Posted . Kellogg’s Korea sought 50 volunteer taste testers for the new flavor; 14,221 hungry, green-onion-cereal-deprived people signed up. This is why Kellogg's Green onion cereal is released in Korea Kellogg's South Korea announced that they will release New Chex Cereal : Green Onion flavoured in upcoming July. Apparently this green onion-flavored Chex cereal has been 16 years in the making because back in 2004, Kellogg’s Korea almost had a green onion mascot, but decided against it because they thought no one would eat onion cereal. As a decidedly sticky and unsweet answer to a 16-year strong myth, Green Onion Chex fulfills its fate to a T, but unless that T stands … ... on the front of a box of green onion-flavoured cereal. But I think it would have been better if it had tasted stronger." This has set off an online frenzy of trend-sensitive consumers in their teens and 20s who… Like Americans, South Koreans typically eat their cereal with milk, but some say green onion Chex tastes better alone or with a drink like beer or soju. 'Victory for democracy as Kellogg's finally releases onion-flavoured breakfast cereal in Korea Green onion beat out chocolate in a shock victory for the crown of Kellogg's new flavour back in 2004 Kellogg’s introduces green onion-flavoured cereal in South Korea. But I think it would have been better if it had tasted stronger." Obviously, the green onion was just a joke and would never win, right? Kellogg Korea’s latest release, Chex Green Onion is stirring up the Internet even before hitting the shelves. (SOUNDBITE) (Korean) SOUTH KOREAN YOUTUBER DWAERANGI SAYING: "It has a strong smell and tastes of green onion. (SOUNDBITE) (Korean) SOUTH KOREAN YOUTUBER DWAERANGI SAYING: "It has a strong smell and tastes of green onion. In Taste Matters Ep. Welcome, Green Onion Chex (파맛첵스)! After 16 years in exile, a president this week triumphantly returned to claim his rightful place - on the front of a box of green onion-flavoured cereal. This week, they finally could fill a bowl with the cereal they wanted all along: green onion-flavored Chex. It is being hailed as a major win for democracy in South Korea. The reason for the fervor besides the unique taste is that people were waiting 16 years for it. A wacky cereal is going viral in South Korea: a green onion-flavored limited edition of Chex. (Picture credit: AP) South Koreans have waited 16 long years for a savoury, crispy bite that would satisfy their taste buds and right an infamous wrong. July 8, 2020. Priced at 5,980 KRW (approximately $4.98 USD), Kellogg’s Green Onion Chex Cereal is available now exclusively in South Korea and is apparently to be enjoyed with milk or on its own as a snack. Powerful YouTubers and social media influencers have churned out content giving a hint of the unprecedented taste. Chex Green Onion is at last available to the public, with boxes finally appearing on supermarket shelves for a limited time starting July 1. Journalist Raphael Rashid poses with two cereal boxes, including the new green onion flavored Chex cereal, in Seoul on Wednesday. 1 we try Green Onion Chex, the unlikely cereal taking Korea by storm. A whole 16 yeas later though, on July 1, 2020, Kellogg Korea finally came clean — and released the green onion-flavored Chex, as it should have in 2004. Chex Green Onion The commercial, featuring one of the most popular Korean trot masters Tae Jin Ah … The Bowl: South Korean Green Onion Chex Cereal The Breakdown: Surprise, surprise: it tastes like green onions!And not much else! 5 / 5 ( 2 votes ) Kellogg Korea’s latest release, Chex Green Onion is stirring up the Internet even before hitting the shelves. 08/07/2020 08/07/2020 _ Trade. By Park Si-soo A wacky cereal is going viral in South Korea: a green onion-flavored limited edition of Chex. South Korea's new green onion-flavored CHEX cereal has been one of the weirdest things that we've seen in 2020. The cereal has become a sensation in South Korea … A taste of democracy: South Korea's 16-year fight for a green onion breakfast cereal It is being hailed as a major win for democracy in South Korea. Green Onion Chex Cereal July 1, 2020 • 0 In 2004, Kellogg’s ran a contest in South Korea to determine the “President of Chex,” pitting two suggested cereal flavors against each other. Chex has rolled out its “green onion” flavored cereal in South Korea and it’s already flying off the shelf. A taste of democracy: South Korea’s 16-year fight for a green onion breakfast cereal. South Koreans have been waiting 16 years for a new flavor of Chex Cereal - green onion. Oddly Enough South Korea’s fight for green onion cereal. “I had adult-like taste in food since I was young, so I love local food with garlic, green onion or kimchi,” said food blogger Lee Soo-jeong, 24, who voted for Chaka as a child and was an early taster. 16 years after a marketing-stunt-gone-wrong left Kellogg's Korea with a people's vote in favor of a new green onion flavored cereal, the company has finally come good on that promise, releasing the limited edition Green Onion Chex. Although the new Chex flavour is a limited edition release, it is proving to be very popular, selling out online within two days. Some, feeling adventurous, sprinkled green onion cereal pieces as garnish on South Korean signature dishes including kimchi and spicy ramen noodles. Yep, green onion-flavored Chex cereal is now available in South Korea and it could be making its way to the US if it has a successful launch. Kellogg's Korea has, after almost two decades of public outcry, released it's highly anticipated new breakfast cereal. A wacky cereal is going viral in South Korea: a green onion-flavored limited edition of Chex. What started as a PR stunt by Kellogg’s Korea 16 years ago, turned into a fight for democracy. Pieces of new green onion flavoured Chex cereal are sprinkled on a bowl of Tteok-bokki, or stir-fried rice cakes, a popular Korean dish in Seoul, South Korea.
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